Search Engine Optimization
The goal of Search Engine Optimization is simply to improve traffic to your website. Regardless of whether you provide a product, service or even information, search engines are a primary method of navigation for most users. We start by analysing the structure of websites to see how well search engines can access the content in its existing state. Many websites still use frames or are completely built in Flash which prevents search engine spiders from being able to crawl through the website. It is important to remember that if there is no rich content in the structure of your site then you may never be found regardless of how nicely designed your website may be.
Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.