South Broad District
In 2002, the South Broad Redevelopment Group (SBRG) asked the Chattanooga City Council
to commission the Chattanooga-Hamilton County Regional Planning Agency and the Planning
& Design Studio to prepare a plan for their area.
The South Broad area is comprised of residential neighborhoods, industry and commercial
properties, and serves as an important gateway and travel corridor from Interstate
24, St. Elmo, Alton Park and the Lookout Mountain area into Downtown Chattanooga.
Recently, SBRG needed a new brand and identity package. This comprised of color
matching within the South Broad area, logo creation, banners and marketing collateral,
some of which can be seen in the image slider above.