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Chattanooga Times Free Press

episode49 continues to enforce a higher standard of excellence in web design.

In the mid-summer of 2007, the Chattanooga Times Free Press hired episode49 to do a needs and performance analysis on timesfreepress.com after experiencing multiple problems from developments implemented by other vendors and developers over the years that began to plague the newspaper's website. The results of the 45 page analysis showed that potential future growth was impossible and would likely fail under the current platform.

"Timesfreepress.com is a major portion of our future," says Ed Bourn, Online Director for the Chattanooga Times Free Press and timesfreepress.com, "so timing and speed to market means everything to us to deliver the news when our readers need it. We had to get a new system up and running quickly and not lose any of our rich and critical archived data."

As a result of the challenges outlined in the web analysis, a partnership emerged between episode49 and the Chattanooga Times Free Press.

Timeliness would play big factor in the implementation of a completely new website platform, as well as, overcoming the learning curve of a new system in record time. "They learned it (Django) quickly," said Bourn, "I know newspapers that invested in teams of developers to support their sites under this platform and needed months of preparation. In fact, the quickest any newspaper has developed on this platform and actually launched was 4 months. episode49 helped us get it done in 2 and a half!"

Django is a high-level Python Web framework that encourages rapid development and clean, pragmatic design. It was developed and used for over two years by a fast-moving online-news operation, and was designed to handle the challenges of the intensive deadlines of a newsroom.

"While new to Django and the Ellington online publishing system, we were able to use our experience with systems integration to produce effective results," said Ken Smith, managing partner of episode49. "In fact, only just a few days after launching the new Times Free Press website, it broke all records for single day traffic without interruption. That was a credit to both episode49 and the Times Free Press online team."

"They delivered on every aspect of the project, meeting and exceeding our expectations throughout the process. They shared our goals and helped us meet them. I have worked with a lot of software and consulting companies," continued Bourn, "this was a true partnership; something I have not seen in a long time during my career."