BROADCASTING AND MEDIA
In their daily business, the medium is the message for broadcast and media organizations. episode49 knows that their sites go well beyond simply providing additional information to supplement basic on-air content.
Forrester Research and Headlight Vision, in a study for Yahoo!'s "It's a Broadband Life", showed that over half of broadband users say they are using online and offline media simultaneously, turning to the Internet to supplement other traditional media such as radio, newspapers and television.
Meridith Jamin, director, consumer insights, Mediaedge:cia, said "The next frontier of integration is to take a message through the different media channels while adapting it to take advantage of what consumers most love about that particular channel. This will make for a richer, more compelling brand experience."
episode49 understands not only these needs, but the industry in which media providers operate, and what best satisfies those needs.
TRUE NORTH CUSTOM PUBLISHING
Description:
This was another software salvage project. MyHealthPublisher is an e-newsletter designed for hospitals. They had reached their current capabilities and hired us to complete and advance their product. The newsletter is completely controlled by a web based administrative interface running on an SQL Server database.
Solutions Applied:
Implementation:
Started - Winter 2002, Updates continue today
