BROADCASTING AND MEDIA
In their daily business, the medium is the message for broadcast and media organizations. episode49 knows that their sites go well beyond simply providing additional information to supplement basic on-air content.
Forrester Research and Headlight Vision, in a study for Yahoo!'s "It's a Broadband Life", showed that over half of broadband users say they are using online and offline media simultaneously, turning to the Internet to supplement other traditional media such as radio, newspapers and television.
Meridith Jamin, director, consumer insights, Mediaedge:cia, said "The next frontier of integration is to take a message through the different media channels while adapting it to take advantage of what consumers most love about that particular channel. This will make for a richer, more compelling brand experience."
episode49 understands not only these needs, but the industry in which media providers operate, and what best satisfies those needs.
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HEALTH JOURNALISM PARTNERSHIP
Description:
The HJP is building a global online database on health journalism training and support programs. Internews Network, Panos London, and the International Center for Journalists (ICFJ) have launched the Health Journalism Partnership (HJP), to build support for health journalism in countries with the most acute public health crises.
Solutions Applied:
Implementation:
Launched - April, 2006
