True North picked e49 to build VistaCare newsletter

Tuesday, March 27, 2007

For the second time this year, Chattanooga magazine publisher, True North Custom Publishing has subcontracted episode49 to create an online newsletter component for their customer, VistaCare. The newsletter will be comprised of four articles and a letter from the Chief Medical Director. Users will be able to sign up to receive the newsletter as well as having access to past articles through an archive. The newsletters will be sent through a mass email platform that can handle millions of emails.

The project required a content management solution to support the composition and distribution of an online newsletter that would include the capability to upload content and images combined with ease of use by the end user. Email statistics will be provided detailing number of emails sent, total opens, unique opens and total bounces. This information is critical for an organization to track the effectiveness of their online efforts.