True North picked e49 to build HCA newsletter

Wednesday, January 24, 2007

Chattanooga magazine publisher, True North Custom Publishing, has provided publishing services to Hospital Corporation of America and many other health related companies since their inception. As print publications around the globe are embracing the web as an integral part of their business, HCA turned to their publisher for online assistance.

HCA's vision was to create an online weekly newsletter component to their published magazine. Since True North doesn't readily supply an online component to their customers, they called episode49 for a solution.

In January, True North subcontracted episode49 to create www.youmagonline.com for HCA. The project required a content management solution to support the composition and distribution of an online newsletter that would include the capability to upload content and images. Each newsletter also included a multi-media quiz game posted quarterly.

The new online newsletter component gives HCA complete creative control over content layout, color schemes, and images.